About Us

Our Philosophy:

At Pristine Living, we believe that a natural and simple way of life is essential to maintaining our physical, mental and spiritual wellbeing. This can be achieved through the preservation of natural environment, recycling and reducing waste, adopting a positive mindset, maintaining work-life balance and pursuing a healthy diet. Our philosophy is manifested through the development of green consumer products and health education.

Our Company:

Established in 2005, Pristine Living Limited distributes a range of natural and organic products including skincare, hair care, baby care and food to Hong Kong, Macau, China, Taiwan, Malaysia, Indonesia and Canada.

 

During the early stage of our development, we were focused on the distribution of overseas organic products in Hong Kong. A few years later, we decided to develop our own brands. In 2010, we launched Baby Gaga Organic Children Skincare and Color Magic Natural Hair Care, and began to export to other countries. In 2016, Sunnylane Trading Inc., a Canadian pharmaceutcal company with 40 years of history became our business partner. Leveraging their expertise and experience, we plan to expand our product offerings and strengthen the overseas presence of our brands.

 

Over the years, our company has obtained a number of corporate and eco awards including the‘Hong Kong Council of Social Service - Caring Company 2008/2009’,‘HSBC Living Business Green Achievement–Merit Award 2010 & 2012’,‘Hong Kong Green Awards 2011–Green Purchasewi$e Bronze Award’,‘Hong Kong Awards for Environmental Excellence 2014–Class of Good Productwi$e Label’,‘Hong Kong Awards for Environmental Excellence 2015–Bronze Award’and Hong Kong Organic Resource Centre–‘Quality Organic Retailer Award 2015 & 2016’and‘Top Organic Retailer Award 2015’.

 

Our brands were also awarded for their outstanding quality and environment-friendly design.

 

Baby Gaga Organic Children Skincare received the‘Hong Kong Baby Products Eco Design Award 2011’by Hong Kong Trade Development Council,‘Favourite Brand Award 2012’ by Jessica Baby, a leading local baby magazine,‘Top Choice Award 2014 & 2015’and‘Preferred Choice Award 2015’by Baby Maternity Magazine and Creative Child Magazine (US) and‘Good Level, Productwi$e Certificate 2016’by Hong Kong Green Organisation Certification. The Baby Gaga Organic Protective Balm was included in the‘Whitelist’of the World Green Organisation in 2016.

Color Magic Natural Hair Care obtained the‘Hong Kong Awards for Environmental Excellence –“Class of Good”Productwi$e Label 2014’by Hong Kong Productivity Council,‘Star Brand Award 2016’by Hong Kong Small and Medium Enterprises Association and Hong Kong Green Organisation Certification -“Good Level”of Productwi$e Certificate 2016’ by Hong Kong Green Organisation Certification.

 

Our Founder: Jenny Li

Founder & General Manager, Pristine Living Ltd.

Director, Hong Kong Small and Medium Enterprises Association (2016-2018)

Director, Public Relations and Recruitment, Association of Green Organic at Living (2008-Present)

Member, The Chinese Manufacturers’ Association of Hong Kong

Member, The Cosmetic & Perfumery Association of Hong Kong

Member, Hong Kong Food Council

Member, Hong Kong Brand Development Council

Member, Hong Kong Green Purchasing Charter

Member, Hong Kong Netrepreneurs Association

 

Jenny has an academic background in pharmacology and obtained professional qualifications in Clinical Nutrition in the UK and US. Since 2000, Jenny has delivered workshops on organic skincare and holistic health for government departments, commercial organisations and professional institutes in Hong Kong, and has been a mentor for the students of the Hong Kong Institute of Vocational Education since 2011. In 2007, Jenny published a book“Distilled Beauty – The Art of Organic Skincare”in Hong Kong and China to promote organic beauty products and a green lifestyle.